Vidalytics vs TrackPlay
Two tools built for different jobs. Here is how Vidalytics and TrackPlay actually compare, sourced from their public documentation.
Last verified 24 July 2026
The one thing Vidalytics does not do
Verify the sale where it happens, then teach the ad platform with it.
Read their integrations page and count what is missing. TikTok is not on it. Server-side conversion tracking is not on it. Their documented way to record a sale is a JavaScript snippet on your thank-you page, and their Facebook integration builds audiences from the pixel in the browser.
TrackPlay verifies the sale on your cart's server. ClickBank, ClickFunnels, Kiwify, BuyGoods, Digistore24, WarriorPlus or JVZoo posts the order back, TrackPlay ties it to the play that earned it, and Meta, TikTok and GA4 get the event through server-side conversion tracking.
The split test is decided on that verified sale, not on a metric you hope correlates with it. And it will not let you declare a winner until the statistics are decisive: z-test, p-value, confidence interval.
Server-side dispatch
Retention · buyers vs non-buyers
Vidalytics vs TrackPlay side by side
 Vidalytics |  TrackPlay | |
|---|---|---|
| Server-side Meta Conversions API | Not publicly stated | Yes |
| Server-side TikTok Events API | Not publicly stated. TikTok is not listed on their integrations page. | Yes |
| Server-side GA4 Measurement Protocol | Not publicly stated | Yes |
| How a sale reaches them | A JavaScript snippet on your thank-you page. Their docs: "place your conversion script before the closing body tag". | A server-to-server postback from your cart. No browser involved. |
| Named cart integrations | Shopify and Kartra. ClickBank is tracked by URL parameter, not a postback. | 7 carts by postback: ClickBank, ClickFunnels, Kiwify, BuyGoods, Digistore24, WarriorPlus, JVZoo. |
| Split-test winner | You choose the metric. Conversion rate is one option, but the sale arrives client-side, and their Winner Recommender does not publish its math. | Declared only when the statistics are decisive: z-test, p-value, confidence interval, on the sale your cart confirmed server-side. |
| Billed on | Bandwidth in GB. Overage $0.33/GB. | Plays. |
| Free plan | Yes. 50 GB, no card. It excludes analytics, PlayGates and conversion tracking. | Yes. 1,000 plays, watermarked, no card. Analytics included. |
| Entry paid plan | $24 Starter, $79 Pro. | $29 Basic, $79 PRO. |
| Client-side pixels on watch time | Yes. 25, 50, 75 and 99 percent. | Yes. |
| Heatmaps | Yes. | Retention curves, split by buyers and non-buyers. |
Vidalytics pricing vs TrackPlay pricing
Vidalytics meters bandwidth. TrackPlay meters plays. That difference decides what a scaling campaign costs.
Vidalytics
Metered on bandwidth
- Free50 GB, conversion tracking excluded
- Starter$24 a month
- Pro$79 a month, includes 200 GB
- Top plan$149 a month
- Bandwidth overage$0.33 per extra GB
TrackPlay
Metered on plays
- Free1,000 plays a month
- Basic$29 a month, 5,000 plays
- PRO$79 a month, 15,000 plays
- SCALE$199 a month, 50,000 plays
Which one is for you
Two different jobs. Take the tool that is built for yours.
Pick Vidalytics if
You run cold traffic that bounces hard and want bandwidth metering to absorb it. If most of your plays are three-second bounces, that pricing model works in your favour.
Pick TrackPlay if
You buy traffic, and you need the ad platform to learn from what actually happened. Server-side Meta Conversions API, TikTok Events API and GA4, fired on watch time, then the verified sale posted back from your cart. Start on the free plan and see it on your own video.
Switch from Vidalytics in an afternoon
Three steps, and your next play is already measured.
Upload the same video file. The one that already converts. No re-edit, no re-encode on your side.
Swap the embed code. One snippet out, one snippet in, on the same page.
Point your cart postback at TrackPlay. Your next play is already measured.
Frequently asked questions
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All comparisons
Every comparison we publish, sourced, dated and corrected when they ship something new.
See the hub ▶
Need more plays to test?
Split tests eat plays. If you are about to run out mid-experiment, do not let the data stop. Email us at [email protected] and we will sort you out, or book 30 minutes with Samuel and bring the video you are testing.
30 minutes, no pitch deck, just your video on screen.
See which second earns the sale.
Free plan, 1,000 plays a month, no card.
Free plan. No card required.