A viewer who left at minute 18 should not restart at zero
A returning viewer picks up where they left off. The saved position follows them for 90 days, even onto a different device.
What it does
The player remembers the spot
A returning viewer gets a Continue or Restart choice instead of starting over. Nobody sits through the opening twice.
It follows them across devices
The position rides on the identity layer, so the phone picks up what the laptop started. It holds for 90 days.
More viewers reach the pitch
A long VSL gets finished across visits instead of dying at the restart, and retention counts the furthest second reached.
Built for videos too long to finish in one sitting
A 42 minute VSL rarely gets watched in one go. The second visit should start where the interest stopped, not at the logo.
Player
Continue or Restart
The returning viewer chooses. The video never forces a rewatch.
ExploreIdentity
Cross-device resume
The identity graph carries the spot to their other devices.
ExploreMeasure
Watched across visits
Retention counts the furthest second reached, however many visits it takes.
ExploreMore features
The whole player, on every paid plan.
Stop making viewers start over.
Free plan, 1,000 plays a month, no card.
Free plan. No card required.