Carts, pixels & automation

Talks to the stack you already sell with.

Your cart posts conversions back. Ad platforms get events fired on watch time instead of page load. Zapier and Make carry everything else. No integration here is decorative.

6Carts post back
5Ad & analytics pixels
1Snippet to embed

Every integration, on every plan

Your cart posts the sale back

When an order completes, your cart posts it to TrackPlay and the sale is attributed to the session, the video, and the variant that produced it. Split tests get scored on revenue, not clicks.

Cart postbacks, explained

Pixels fired on watch time, not page load

A pixel on page load retargets people who bounced at second three. TrackPlay fires pixels on watch time and sends the sale server-side, so your ad platforms optimize on real intent.

How pixel firing works

Attribution your media buyer trusts

Video events flow into Google Analytics 4, Tag Manager, and Segment. Conversions travel server-side, so GA4 hears about the sale even when the browser never does.

Pipe events anywhere

Runs where your funnel runs

One embed works on ElasticFunnels, ClickFunnels, WordPress, and any page that accepts HTML. Zapier, Make, and the REST API automate everything downstream.

Zapier & automation
How attribution flows

The sale finds the play that earned it

The player fires events on watch time. Your cart posts the order back. TrackPlay ties the two together, down to the second and the variant.

Player eventslive
25% watchedevent sent
75% watchedpixel fired
1

Watch

The player fires Meta, TikTok, Google, and custom pixels at any watch-time milestone you pick, on attention, not page load.

Copy
POST e.trackplay.io/integration/clickbank/{secret}
2

Post back

One secret postback URL in your cart's settings. ClickBank, BuyGoods, Digistore24, WarriorPlus, JVZoo, and Kiwify all support it.

Attribution★ matched
Order #48213$297
Matched to playVariant B · 4:12
3

Attribute

The order lands on the session, video, and variant that produced it, with affiliate IDs and sub-IDs intact. Winners get picked on revenue.

Plug in your stack in an afternoon

If it can take a postback or a webhook, it can talk to TrackPlay. Create a free account and wire up your first cart today.

Free plan. No credit card.