Every feature has one job. Move the sale.
The player holds attention. The analytics know who bought. The attribution posts the sale back onto the second that earned it.
Included on every plan
Your hook dies in silence on every other player
Autoplay with sound is blocked by every modern browser. Most players give up and sit muted while the first fifteen seconds you agonized over do nothing. These features keep the viewer watching until the pitch.
Smart Autoplay in depthSmart Autoplay
Starts with sound wherever the browser allows it. Where it does not, the video starts muted and sound comes on at the viewer's first touch anywhere on the page, without restarting the video. The hook survives.
Smart Progress Bar
Fills fast in the opening minutes and slows down later, so a long VSL feels shorter at the exact moment the viewer decides whether to stay. Matches your player theme and steps aside when a gate is on screen.
Continue Watching
A viewer who left at minute 18 should not restart at zero. They pick up where they stopped, even on a different device. Their version of this is a cookie. Ours follows the person.
Exit Intent
The viewer heading for the back button is the cheapest sale left on the table. Catch them on the way out with one well-timed message. A cooldown keeps it from ever nagging.
Time-range thumbnails
A returning viewer sees a poster that matches where they stopped. The second visit opens with the message that fits what they already know, driven by their actual saved position.
Ask for the sale when intent peaks
The buy button, the order box, the opt-in: each one appears at the second you choose. Every shown and clicked event lands in analytics with revenue attached, so the whole loop is measured.
Timed CTAs in depthPlay counts are a vanity metric wearing a lab coat
Your host can tell you 4,812 people pressed play. These reports tell you which one of them bought, what they watched before they did, and which ad sent them.
Retention curves in depthThe retention graph that knows who bought
Everyone has a drop-off curve. This one draws buyers as their own curve next to non-buyers, stacks conversion density on the timeline, and marks your median pitch moment. When the buyers hold through minute 14 and the non-buyers die at minute 6, you know exactly what to cut and what to protect.
Live Stats
Ten minutes into a launch you can see whether viewers are reaching the pitch, not just that traffic arrived. Real presence, honest states, and a pill the moment money moves.
Hook, hold & revenue per play
Hook Rate and Hold Rate answer the two questions a VSL owner actually asks: does the opening hold, and do they reach the pitch. Revenue per Play prices every video in dollars.
AI that reads your curve, not a chatbot
It reads the transcript against real retention, clicks, and conversions, then tells you where the CTA belongs and which seconds to cut. It runs itself once the video has enough plays, and you apply the change from the same screen.
Conversion funnel
Page view to play to quartiles to pitch to sale, with step conversion and total revenue. See the exact step that bleeds money.
Playback quality, measured
If the player itself is losing sales, this is the only tab that will ever tell you. Startup time, buffering, and errors per video. Nobody else in the VSL market measures this at all.
The sale lands on the exact second that earned it
Attribution that stops at the video and picks back up at the cart is guessing. The player injects the session into your checkout link, the cart posts the sale back, and the conversion carries the watch depth, the split-test arm, and the ad that paid for it.
Cart postbacks in depthCart postbacks close the loop
ClickBank, BuyGoods, Digistore24, WarriorPlus, JVZoo, and Kiwify post purchases, refunds, and rebills back onto the session. A postback with no key is recorded as organic, never guessed. BuyGoods affiliates who do not own the cart flip the same integration to postback mode, and every report prices traffic in real network payouts.
Click-id capture
Which ad paid for this play? Captured once at first touch, attached to every event of the session, and carried through to the conversion.
Server-side pixels with dedup
Browser and server events collapse into one conversion with deterministic event ids, so nothing double-counts. Fired on purchases and rebills, never on refunds or tests.
Watch-time pixel firing
The pixel that fires on page load retargets people who bounced at second three. Fire it at the watch mark you choose instead, when intent is real. This is the fix.
A Sources report that refuses to lie
Each session is classified once, in a strict order: click-id, then UTM, then affiliate id, then referrer. Anything unplaceable is labeled Unknown. If it says Meta, a Meta click-id proved it, and bots sit in their own bucket.
The buyer and the watcher stop being two strangers
An identity graph links sessions, devices, emails, and purchases into one profile per person. It is why resume works across devices, why Hot Leads recognizes a returner, and why the desktop buyer and the mobile watcher are the same row in your data.
Customer 360
A profile page per viewer: first-touch attribution, lead score, watch depth per video, sessions, and purchases, stitched across visits and devices. Each session reads as a story, not a log, and a cross-workspace panel shows when this person already bought your other offer.
Hot Leads
Non-converted sessions scored 0 to 100 on watch behaviour, with the evidence attached and a way to reach them. This is the ranked call list for today.
Audience exports
The lookalike built from people who reached your pitch beats the one built from page visits. Customer-match files come hashed; the follow-up sheet for your sales team comes with the click-ids and behaviour attached.
Split tests with statistics, not vibes
Testing a new hook should not mean a new URL and a reset ad account. Traffic splits under a single embed, each visitor sticks to their arm for 30 days, and the ad link never changes.
Split testing in depthWhole-video variants, real math
Clone a video into editable variants that share the same media, or pit existing videos against each other. Results ship with z-tests, p-values, and confidence intervals, and the goal metric is a rate per unique play, so an arm cannot win by getting more traffic. An auto-winner without significance is a coin flip with a dashboard.
The parts nobody demos, done honestly
The gate that meters plays is the same gate that serves the video, so billing and analytics cannot drift apart, an old embed cannot leak plays, and nobody discovers a four-figure surprise bill.
The play definition
Content protection
Workspaces & API
Integrations
ElasticFunnels
ClickBank
Tag Manager
Digistore24
Segment
Meta CAPI
RedTrack
TikTok Events
Analytics 4
Everflow
BuyGoods
WarriorPlus
JVZoo
Kiwify
Feature questions people actually ask
See where your VSL loses people
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