Every metric, with the formula on the card
Hook Rate, Hold Rate, Completion Rate, Revenue per Play and more, every metric with its formula printed on the card, a versus-last-period delta, and a sparkline.
What it does
hook_rate = plays past 5s / plays
Every card prints its formula
Hook Rate is the share still watching past 5 seconds. Hold Rate is the share that reached the midpoint. The definition sits on the card, so a number never needs explaining.
Value, delta, and sparkline
Every card shows the current value, a versus-last-period delta, and a sparkline, per video and across the workspace, delivery metrics included.
Custom metrics become goals
Define your own metric from any event, element, link, or time window, then reuse it as a split-test goal.
Every number, with the formula on the card
No mystery metrics. Each card shows the value, the change versus last period, and a sparkline, and the formula is printed where you can read it.
Metric
Hook Rate
Still watching past 5 seconds. Does the opening hold.
ExploreMetric
Hold Rate
Reached the midpoint. Do they get to the pitch.
ExploreMetric
Completion Rate
Reached 90% of the video.
ExploreMetric
Play Rate
Page loads that became genuine plays.
ExploreMetric
Unmute Rate
Muted starts that turned the sound on.
ExploreMetric
Engagement Rate
Watch time over plays times duration.
ExploreMetric
Revenue per Play
What one play is worth in dollars.
ExploreMetric
Conversion Rate
Plays that ended in a sale.
ExploreMore features
The whole player, on every paid plan.
Know what every play is worth.
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