About TrackPlay

A VSL player built by media buyers

We were spending five figures a month on paid traffic. Every host we tried could count the plays. Not one could name the buyer.

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7Carts post conversions back

2Ad pixels fire on watch time

0Features gated at the player

1Embed on any page. No developer, no plugins.

Why we exist

Plays never named the buyer

Play counts and average watch time never told us the one thing that mattered: which second moved the buyer. We could see a video performed well. We could not see why, or what to change.

So we built TrackPlay in reverse. Watch-time triggers first. Pixels that fire when intent peaks. Cart postbacks that stitch a sale to the second that earned it. Only then the fast player, per-second retention, and split tests decided on sales.

See the features

A small team smiling around a table during a meeting

TrackPlay recent conversions feed: buyer, product, amount and time

Video hosting should not just store your files. It should sell.

Principles

What we optimize for

Six rules every feature has to pass before it ships.

Conversion first

Every feature answers one question. Does this move a viewer closer to buying? If not, it does not ship.

Truthful analytics

Raw, auditable events with real timestamps. No vanity metrics. No black-box score to hide behind.

Speed is a feature

A slow player kills the sale before the hook lands. We treat time to first frame as a conversion metric.

Your data is yours

Export it, send it through webhooks, or query the API. We do not hold your attribution data hostage.

No feature gating

Every plan gets the whole player and every conversion tool. You pay for volume, never for features.

Built for marketers

One embed. No developer, no plugins. If it needs an engineer to set up, we have not finished it.

The build order

Built in reverse, on purpose

Most hosts bolt tracking onto a video library. We started with the sale and worked backward to the player. Read the Honest Play Standard, see VSL hosting or check pricing.

Conversions

Watch-time pixel triggers and cart postbacks came before anything else. The revenue lands on the exact second that earned it.

The player

Autoplay that tries sound first and falls back to muted, instant first frame, one embed on any page. No developer, no plugins.

The proof

Split tests decided on real sales, not clicks. Per-second retention shows which edit earned the win.

A marketer reviewing performance data on a laptop