Timed CTAs, at the exact second
Reveal the CTA when the pitch lands. Gate the offer behind watch progress, and hide the scrub bar so nobody skips ahead to it.
Reveal on time, gate on watch time
Hide the scrub bar and nothing opens early.
Timed reveal
Show the CTA at the second the offer is on the table, not from second zero.
Watch gates
The offer stays hidden until the viewer reaches the percentage you set. With the scrub bar hidden, the only way there is to watch.
Lead forms in the player
Capture the email without leaving the video, at the second attention peaks.
Pick the second from the curve
Your timed events sit on the retention curve, so the reveal second comes from data, not a guess.
A button from second zero goes unread
A button that appears as the pitch lands is a different button. The cheapest conversion lift a VSL can get.
The whole player, on every plan
Questions about timed CTAs
When does the CTA appear?
At the second you choose, usually when the offer is on the table, instead of from second zero.
Can viewers skip ahead to reveal the button?
Only if the player lets them scrub. A reveal fires when playback reaches its second, and dragging the bar past it counts too. Hide the scrub bar for cold traffic and the only way to the button is to watch.
How do I pick the reveal second?
From the retention graph. Pick the second from the curve, not a guess.
Can I capture emails at a timed moment too?
Yes. A lead form in the player captures the email without leaving the video, at the second attention peaks.