Everflow + TrackPlay: real-sale postbacks
Everflow tracks the click and the payout. What happened inside the video never reaches it. TrackPlay fires your postback when the cart reports the sale.
The transaction id rides the session
The player captures the _ef_transaction_id from your landing URL and keeps it on the session, next to the watch time.
- The postback carries the transaction id, amount and order id
- No transaction id on the session, nothing is sent
- The conversion also lands on the video, variant and source
Live in three steps
Your tracking links stay as they are.
Add your Everflow postback
Paste it into the Integrations tab.
Send traffic as usual
The player reads the transaction id from your landing URL.
Connect your cart
When the cart posts the sale back, Everflow gets the conversion.
Works with the rest of your stack
Trackers and ad platforms get the same sale. Browse all integrations
Everflow questions
Does TrackPlay integrate with Everflow?
Yes. The player captures the Everflow transaction id on the click, and when your cart posts the sale back, TrackPlay fires your Everflow postback with it.
How is the transaction id captured?
From your landing page URL. It stays on the session, so the conversion lands on the exact click that started it.
What does the postback carry?
The transaction id, the amount, and the order id, filled from the confirmed sale.
What if a session has no transaction id?
Nothing is sent. Everflow only receives conversions it can place.