Tactics for VSL owners running paid traffic
Tactics, teardowns and hard data for people who treat video as a conversion asset, not a play counter.
Latest from the blog
Retention, watch time, pixels and split tests, judged on real sales.
Company newsPinned1 min read
Meet TrackPlay at Affiliate Grand Slam
We're heading to Rome for Affiliate Grand Slam, 2 to 5 November 2026 at Fiera Roma, with our own TrackPlay booth. Come say hello.
12 Oct 2026 · Read
Webinars11 min read
6 best webinar platforms in 2026
Six webinar platforms compared for selling: live or evergreen, what each one meters, session limits and prices, and where the replay should live.
12 Oct 2026 · Read
Video Marketing9 min read
UGC creators: a seller's guide
What a UGC creator does for a brand selling with video, where to hire one, what goes in the brief, and how to see which creator's video sells.
12 Oct 2026 · Read
Video Marketing10 min read
AI marketing video generators for VSLs and ads
What avatar, ad and text-to-video tools do well for a VSL, where they fall short, and how to tell which generated cut sells.
12 Oct 2026 · Read
Comparisons15 min read
7 best Vimeo alternatives in 2026
Compared on price, bandwidth limits and sale tracking: which alternative fits a sales video, a B2B library, cheap delivery or free reach.
29 Sep 2026 · Read
Comparisons16 min read
8 best Wistia alternatives in 2026
Compared on price, what the bill meters and what counts as a conversion, from sales-video players to B2B video platforms.
29 Sep 2026 · Read
Comparisons16 min read
7 best Vidalytics alternatives in 2026
What the bill meters, which plan tracks conversions, and where a sale lands. Seven VSL players and hosts, prices checked Sep 2026.
29 Sep 2026 · Read
Comparisons18 min read
8 best Voomly alternatives in 2026
Compared on price, split tests and sale tracking, for when a budget video host has to start proving which video sells.
29 Sep 2026 · Read
Analytics11 min read
Send VSL watch time to Meta so ads find buyers
Which watch moments to send to Meta, how to fire them from the pixel and the Conversions API without double counting, and when to optimize for them.
24 Sep 2026 · Read
Analytics10 min read
Where viewers drop off in your VSL, and why
Six shapes a retention curve takes, what causes each drop, how to confirm it before you touch the script, and the fix.
24 Sep 2026 · Read
Analytics9 min read
What is a good VSL conversion rate?
Roughly 0.5 to 2% of cold visitors, more on warm traffic. Per visitor, per play or per pitch? How to benchmark your own.
24 Sep 2026 · Read
Building a VSL9 min read
When should the buy button appear on a VSL?
On the second the price is spoken, timed to the video, not the page. Who sees it early, and how to test it.
24 Sep 2026 · Read
VSL Hosting8 min read
What makes a good VSL video player?
A VSL player is judged from the viewer's seat: the poster, the first frame, the first touch, the buy button, the exit and the return visit.
21 Sep 2026 · Read
VSL Basics7 min read
VSL vs. webinar: when to use each
A VSL sells to a stranger in one sitting. A webinar teaches a registrant and pitches at the end.
12 Sep 2026 · Read
VSL Basics7 min read
VSL vs. landing page: what's the difference?
A VSL and a text sales page make the same argument in different media. When to use each, or both.
03 Sep 2026 · Read
Building a VSL9 min read
How to structure a high-converting VSL
The section-by-section structure of a video sales letter, with the job each section does and the number that judges it.
25 Aug 2026 · Read
VSL Basics7 min read
How long should a VSL be?
There is no universal length. How to read the right one off your own retention curve, and test a cut on revenue.
14 Aug 2026 · Read
How It Works9 min read
How does a VSL work? From play to purchase
One viewer, from the ad click to the order confirmation, and where the sale is usually lost.
05 Aug 2026 · Read
VSL Hosting9 min read
What is VSL hosting? A direct response guide
Video hosting built for one job: turning a paid click into a sale. What it has to do that a general host does not.
28 Jul 2026 · Read
VSL Basics9 min read
What is a VSL? The complete video sales letter guide
A sales page delivered as a video: one offer, one call to action, sold to cold traffic.
20 Jul 2026 · Read
Analytics8 min read
Play counts are a vanity metric wearing a lab coat
Your host says 4,812 people pressed play. It cannot tell you which one bought. Here is what to measure instead.
13 Jul 2026 · Read