For selling, the webinar platforms worth a look are WebinarJam (live sales webinars), EverWebinar and eWebinar (automated), Demio (live and automated on one plan), Livestorm (pay per attendee) and Zoom Webinars (very large live rooms). Pick by how you sell: live launches, an evergreen funnel, or both. Then decide where the replay lives, because the replay usually runs longer than the live session and keeps selling after it.
Live or evergreen: decide this before the platform
Your best webinar converts on Tuesday night with you in the room. By Thursday you are tired of giving it. That is the fork every webinar seller hits, and it decides which platform list you should even be reading.
- Live. You present at a set time, answer questions and close in the room. Best for launches, new offers and anything where your energy is part of the sale.
- Automated or evergreen. A recording runs on a schedule or right after someone registers, with chat, polls and the offer timed to the recording. Best once a webinar has proven it converts and you want it running every day.
- Both. Most sellers go live to find the pitch that works, then turn that session into the evergreen version.
If you are still deciding whether a webinar is the right format at all, VSL vs. webinar covers when each one sells better.
The 6 best webinar platforms for selling, compared
Six platforms built for marketing and sales webinars. The table carries entry prices and limits; the sections under it cover what each one is like for a seller.
| Platform | Best for | Entry price (Oct 2026) | What it meters | Session length |
|---|---|---|---|---|
| WebinarJam | Live sales webinars | $49/mo monthly, $39/mo yearly | Attendees per webinar (100 on Starter) | 1 hour on Starter, 3 on Professional |
| EverWebinar | Evergreen funnels | Not listed on its product page | n/a | Your recording |
| Demio | Live plus automated | $45/mo, paid yearly | Hosts and room size | 3 to 10 hours by plan |
| Livestorm | Paying only for who attends | $3.00 per attendee (400 credits) | Unique attendees per session, replays included | Up to 4 hours on Pro |
| eWebinar | Automated only | $99/mo | Active webinars and registrants (1,000 a month) | Your recording |
| Zoom Webinars | Very large live audiences | Per host, by room size (500+) | Hosts and room size | Live; up to 100,000 attendees |
1. WebinarJam
The live tool most info-product sellers already know. Plans step up by room size and session length: Starter holds 100 attendees for up to an hour, Basic 500 for two hours, and Professional 2,000 for three hours, at $49, $99 and $299 a month (or $39, $79 and $229 billed yearly). Check the session cap against your real run time. A 75-minute webinar with Q&A does not fit on Starter. There is a 14-day trial for $1.
2. EverWebinar
WebinarJam's evergreen sibling. Upload any MP4, or import a WebinarJam session with its chat, polls and offers in one step, then run it on a schedule or Just-in-Time, starting 5 to 15 minutes after someone registers. Chat messages, polls, handouts and timed offers appear at the moments you set, and registration pages and reminder emails are built in. Its product page does not list a price.
3. Demio
The one to pick if you want live and automated webinars without buying two tools. Pre-recorded, on-demand and automated sessions are on every plan, from Starter at $45 a month for a single host (paid yearly) to Growth at $80 and Premium at $196 per host. Session limits run from 3 hours on Starter to 10 on Premium, so long live workshops need one of the upper plans.
4. Livestorm
Livestorm bills by attendee instead of by room. At 400 credits a credit costs $3.00, and one credit is one unique person in one session, whether they join live, watch the replay or watch on demand; your team is not counted. That suits sellers with irregular volume. One big launch uses credits for the people who actually came, and nothing is spent on an empty room the rest of the year. Pro sessions run up to 4 hours, and on-demand and automated webinars are included.
5. eWebinar
Automated webinars and nothing else. Level 1 costs $99 a month for one active webinar and 1,000 registrants a month, Level 2 $199 for five webinars and 3,000 registrants, Level 3 $299 for fifteen and 5,000. The plan adjusts itself to how many webinars you have running, and recurring sessions are unlimited. There is a free 14-day trial.
6. Zoom Webinars
The default when the audience is huge or the attendees already live in Zoom. It scales to 100,000 attendees, plans are priced per host by room size from 500 attendees up, and Webinars Plus adds on-demand video and production tools.
What webinar marketing looks like for a seller
Webinar marketing is the funnel around the session: an ad or email sends people to a registration page, reminders get them to show up, the webinar teaches for most of its length and then makes an offer, and the replay plus a few emails catch the people who missed it or were not ready.
Every platform above handles the first three steps. The numbers that decide whether the funnel makes money sit later: how many people stayed until the offer, and who bought.
Where the replay should live
The replay keeps selling after the room closes: to everyone who registered and never showed, and to everyone who left before the offer. Yet it is often a raw recording dropped on a page, with a buy button that sits there from the first second.
Treat it like a sales video. Host the replay on a player built for selling and it can do what the live room did:
- The offer appears at the pitch. Timed events reveal the order box on the page at the second you choose, and CTA cards put a buy button on the video at the same moment.
- A 90-minute replay feels shorter. The Smart Progress Bar moves fast early and slows later, and Continue Watching lets a viewer who left at minute 40 resume there, on any device, for 90 days.
- You see who reached the pitch. The retention curve marks the pitch and draws buyers as their own line, so you know whether people bought at the offer or drifted off in the teaching.
- Follow-up goes to the right people. A named timed event at the pitch can tag the viewer in GoHighLevel or ActiveCampaign (CRM tagging), so the "you missed the offer" email goes only to those who never got there.
TrackPlay is a video player and analytics layer: it has no registration pages, reminders or live room. Pair it with any platform above for the live session, and let it carry the replay. Video funnels shows the setup, and the free plan covers 3,000 plays a month with no card.