Vidalytics vs TrackPlay
Move your VSL from Vidalytics and the order your cart takes posts back to the exact viewing that earned it, Meta, TikTok and GA4 get it from the server, and a muted autoplay never counts as a play you pay for. Here is how the two compare on pricing, analytics, attribution and paid traffic, sourced from their public documentation.
| At a glance | Vidalytics | TrackPlay |
|---|---|---|
| Starting price | $24 a month for 2,000 plays ($19 billed annually) | $29 a month for 5,000 plays |
| Free plan | 1,000 plays, 3 videos. Conversion tracking starts on Pro. | 3,000 plays a month, analytics included. |
| Billed on | Plays, plus video count. A muted autoplay counts as a play. | Plays. Muted autoplay and bots never count. |
| Video storage pricing | Metered. The plan caps your video count, extra videos $0.25 each. | Not charged. Plays are the only meter. |
| Verdict | Pick Vidalytics for branching Smart Vids, skip-and-rewind heatmaps and benchmarks against other VSLs. | Pick TrackPlay to feed Meta, TikTok and GA4 the sale that actually happened. |
The attribution gap TrackPlay was built to close
Vidalytics tells you how people watched. TrackPlay tells you which viewing produced the sale, then teaches the ad platform with it.
Vidalytics has real conversion tracking: from Pro up, it ties a sale to the video the buyer watched, and Script Map shows conversions and revenue for each section of your script. The sale gets there through a conversion script on your thank-you page, matched to the viewer by cookie and IP. On ClickBank that means sending buyers to a thank-you page you host. TikTok is not on their integrations page, no server-side Conversions API is documented, and their Facebook integration sends player events to the pixel in the browser.
TrackPlay verifies the sale on your cart's server. ClickBank, ElasticFunnels, Kiwify, BuyGoods, Digistore24, WarriorPlus or JVZoo posts the order back, TrackPlay ties it to the play that earned it, and Meta, TikTok and GA4 get the event through server-side conversion tracking.
Choose conversion rate as a split test's goal and that verified sale decides it. The winner ships on its own only once the statistics clear: z-test, p-value, confidence interval, a minimum sample and a minimum run time.
Vidalytics vs TrackPlay side by side
Where they do not publicly state a capability, we say so.
| Vidalytics | TrackPlay | |
|---|---|---|
| Server-side Meta Conversions API | Not publicly stated | YesWith event-id dedup, so the browser pixel and the server event count as one sale. |
| Server-side TikTok Events API | Not publicly stated. TikTok is not listed on their integrations page. | Yes |
| Server-side GA4 Measurement Protocol | Not publicly stated | Yes |
| How a sale reaches them | A conversion script on your thank-you page, matched to the viewer by cookie and IP. Their Public API can send dynamic purchase values. | Your cart posts the sale back server to server, onto the session the checkout link carried. |
| Named cart integrations | Shopify. Other carts, ClickBank included, use the thank-you-page script; on ClickBank that needs a thank-you page you host. | 7 carts by postback: ClickBank, ElasticFunnels, Kiwify, BuyGoods, Digistore24, WarriorPlus, JVZoo. |
| Split-test winner | Experiments on Pro and up: two variants, one goal (click, opt-in or conversion rate, percent watched, unmute or bounce rate). A Bayesian Winner Recommender with guardrails you can set says when it is ready; you declare the winner and can roll it out to all traffic. | Set conversion rate as the goal and it runs on the sales your cart confirmed server-side. The winner ships on its own once a z-test clears significance, the minimum sample and the minimum run time. |
| Buyers vs non-buyers | Yes, as a segment filter on Pro and up: stats and curve filtered to buyers or to non-buyers. | YesBoth cohorts drawn against each other on one curve, with the pitch marked and bars where buyers' watching peaked. |
| Billed on | Plays, $0.02 per extra play, plus stored videos. A muted autoplay counts as a play. | Plays. Muted autoplay and bots never count. |
| Free plan | Yes. 1,000 plays, 3 videos, 1 user, Vidalytics branding. Conversions, heatmaps and experiments start on Pro. | Yes. 3,000 plays a month, no card, split tests included, no TrackPlay watermark. |
| Entry paid plan | $24 Starter (2,000 plays), $79 Pro (5,000 plays). $19 and $63 a month billed annually. | $29 Basic (5,000 plays), $79 PRO (15,000 plays). |
| Client-side pixels on watch time | Yes. Play, pause, percent watched (25, 50, 75, 99 and others) and Play Gate submits, to your Facebook pixel and Google Analytics. | YesFires at any watch percentage or any exact second, as many pixels as you want, once per viewer. Meta and Google built in, any other platform as custom code. |
| Ad click ids captured | Partial. UTM parameters and URL tags are tracked. Ad click-id capture is not publicly stated. | Yes23 click-id parameters across 14 ad platforms and 3 affiliate networks, carried from the ad click to the sale. |
| Live viewers right now | Not publicly stated | YesWho is watching now and which second they are on, refreshed every 10 seconds. |
| Bot traffic filtered from stats | Not publicly stated. IP filtering removes your own team's views, even after the fact. | YesDatacenter bots are filtered out as events arrive, and a Traffic Quality report shows what was removed. |
| Content protection | Domain whitelisting on Premium and up. | YesPlays only on your domains, enforced at the stream. Expiring signed links, country and device rules, bot and VPN blocking, and a decoy video for scrapers and downloaders. On every plan. |
| Heatmaps | Yes, skips and rewinds, on Pro and up. | Not per viewer yetPer-second curves split by buyers and non-buyers, with the pitch marked and key moments read from the transcript. |
| Results by script section | Yes. Script Map labels the sections of your script, AI can draft them from the captions, and each section shows plays, completion, conversions and revenue. | YesA chapter table gives each section its reach and the share of viewers it lost, with the two steepest drops marked and the pitch read from the transcript. |
| Branching videos | Yes. Interactive Smart Vids on Premium and up. | No. |
How we source this. Every Vidalytics cell is taken from their own public site or documentation, last checked on 12 October 2026 at vidalytics.com and help.vidalytics.com. Where they do not publicly state a capability we say so, rather than claiming they lack it. If anything here is out of date, tell us at [email protected] and we will correct it.
Vidalytics pricing vs TrackPlay pricing
Both meter plays now. Vidalytics also caps the videos you store and counts a muted autoplay as a play. TrackPlay counts only real viewing.
Vidalytics
Metered on plays and stored videos
- Free1,000 plays, 3 videos
- Starter$24 a month ($19 billed annually), 2,000 plays, 5 videos
- Pro$79 a month ($63 billed annually), 5,000 plays, 20 videos
- Premium$149 a month ($119 billed annually), 15,000 plays, 50 videos
- EnterpriseCustom
- Extra$0.02 per play, $0.25 per video
TrackPlay
Metered on plays
- Free3,000 plays a month
- Basic$29 a month, 5,000 plays
- PRO$79 a month, 15,000 plays
- SCALE$199 a month, 50,000 plays
A play is one real viewing session. Muted autoplay does not count, bots do not count, and the definition is published. Overage only happens if you turn it on. Vidalytics' own help center says a muted autoplay on page load counts as a play, so a page that autoplays spends plays on every visitor who scrolls past. Same $79, two different buys: their Pro includes 5,000 plays a month, muted ones included. Our PRO includes 15,000 real viewing sessions.
Which one is for you
Two different jobs. Take the tool that is built for yours.
Pick Vidalytics if
You want branching Smart Vids, heatmaps of skips and rewinds, and benchmarks against a large library of other sales videos, and your sales already land on a thank-you page you control. Their persuasion toolkit is mature.
Pick TrackPlay if
You buy traffic, and you need the ad platform to learn from what actually happened. Server-side Meta Conversions API, TikTok Events API and GA4, fired on watch time, then the verified sale posted back from your cart. Start on the free plan and see it on your own video.
Switch from Vidalytics in an afternoon
Three steps, and your next play is already measured.
Upload the same video file.
The one that already converts. No re-edit, no re-encode on your side.
Swap the embed code.
One snippet out, one snippet in, on the same page.
Point your cart postback at TrackPlay.
Your next play is already measured.
Need more plays to test?
Split tests eat plays. If you are about to run out mid-experiment, do not let the data stop. Email us at [email protected] and we will sort you out, or book 30 minutes with Samuel and bring the video you are testing.
Frequently asked questions
How much does Vidalytics cost?
Starter is $24 a month for 2,000 plays, Pro $79 for 5,000 and Premium $149 for 15,000, or $19, $63 and $119 a month billed annually with the year's plays upfront. Extra plays are $0.02 each, and each plan also caps stored videos at 5, 20 or 50, with extra videos at $0.25. The free plan covers 1,000 plays and 3 videos. TrackPlay Basic is $29 for 5,000 plays a month, and overage only happens if you turn it on.
Does Vidalytics send TikTok events?
TikTok is not listed on their integrations page. TrackPlay sends watch milestones and the sale to the TikTok Events API from the server, with the TikTok click id captured from the ad.
Does a muted autoplay count as a play on Vidalytics?
Yes. Their help center says every muted autoplay on page load is counted as a play, so the count can run well above the people who chose to watch. On TrackPlay a play needs a press of play, an unmute or a resume, and muted autoplay and bots never count toward the plays you pay for.
Can I move my videos from Vidalytics to TrackPlay?
Yes. Upload the same file, swap the embed code, point your cart postback at TrackPlay. The free plan covers 3,000 plays a month while you test it.
Compare other players
Comparison shoppers check several tools. Every one is sourced and dated.
Wistia vs TrackPlay
The B2B content library against the player whose unit of success is the order.
Vimeo vs TrackPlay
Beautiful video at volume against finding out which second earns the sale.
Panda Video vs TrackPlay
Guarding a course from pirates against growing what a VSL returns per play.
Voomly vs TrackPlay
Producing videos on a budget against measuring which video sells.
All comparisons
Every comparison we publish, sourced, dated and corrected when they ship something new.