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Conversion Engine™

Turn more VSL viewers into customers

Autoplay, timed CTAs, lead capture, gates and exit offers that work on every step of the viewing journey, from the first second to the final action.

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TrackPlay split tests: autoplay with sound vs muted, VSL v4 vs v3 and order box timing, each decided on sales
Attention

Win the first second

Remove the friction before the pitch starts. The video plays in the right context, and the progress bar gives viewers confidence to keep going.

  • Sound-first autoplay, with sound on at the first touch
  • A progress bar that makes long videos feel shorter
  • Resume where they left off, on any device
A creator recording a video on his phone in a living roomAutoplay with sound vs muted, tested on sales: 1.99% vs 2.54% buy rate, winner found
Action

Show the offer when they're ready

Pick the second or the watch percentage, then show a CTA, a form or a gate at the moment viewers are most likely to act.

  • CTAs timed to the pitch, not a guess
  • Lead forms that don't interrupt the video
  • Gates that stop viewers skipping to the price
Player customizer, Timed Events tab: order box at 00:22:40, bonus stack at 00:31:15, case study at 00:38:50
One journey, four stages

Every stage has a job

Attention

Smart Autoplay, Smart Progress Bar, Continue Watching.

Engagement

Smart Triggers that react to what each viewer does.

Action

Smart CTAs, Lead Capture and Content Gates.

Recovery

Exit Intent Recovery for viewers on their way out.

Retention

Keep them watching to the offer

Small player settings that decide whether viewers reach the pitch.

Turn more viewers into customers

Join 7K+ video-first businesses using TrackPlay Conversion Engine™ to drive real revenue.