One identity per VSL viewer
Sessions, devices, emails and purchases linked into one profile per person, weighted by how trustworthy each signal is.
Every signal, one profile
Weighted by how trustworthy each source is.
Signals link into one profile
Sessions, devices, hashed emails, phones and customer ids, each weighted by how trustworthy its source is.
Scoped to your workspace
Profiles stay inside the workspace. Only you, the owner, see the same person across your workspaces.
Everything else stands on it
Cross-device resume, Hot Leads recognizing a returner, and Customer 360 all read this layer.
One path from ad to purchase
Desktop at lunch, phone at night, a new browser next week. The graph joins them into one journey.
- The saved position follows the person, not the cookie
- The sale joins the same person who watched
One viewer, not four visitors
Without an identity layer, four visits are four strangers. With one, it is a person on a path to buying.
The whole player, on every plan
Questions about Identity graph
What does the identity graph link together?
Sessions, devices, hashed emails, phones and customer ids, joined into one profile per person. Each signal is weighted by how trustworthy its source is.
Are profiles shared between workspaces?
No. Profiles stay inside the workspace. The same person is recognized across your other workspaces only for you, the owner.
What uses the identity graph?
Cross-device resume, Hot Leads recognizing a returning viewer, and Customer 360 all read this layer. Posted-back sales join the same person who watched.
Why does it matter?
Desktop at lunch, phone at night and a new browser next week are four strangers without an identity layer. With one, they are a single person on a path to buying.