Every VSL metric, formula on the card
Hook Rate, Hold Rate, Completion Rate, Revenue per Play and more, each with its formula, a versus-last-period delta and a sparkline.
No mystery metrics
A number never needs explaining.
Every card prints its formula
Hook Rate: still watching past 5 seconds. Hold Rate: reached the midpoint. The definition sits on the card.
Value, delta and sparkline
Current value, versus-last-period delta and a sparkline, per video and across the workspace.
Custom metrics become goals
Define your own metric from any event, element, link or time window, then reuse it as a split-test goal.
Eight of the metrics, defined
Each links to the feature that moves it.
Hook Rate
Still watching past 5 seconds. Does the opening hold.
Hold Rate
Reached the midpoint. Do they get to the pitch.
Completion Rate
Reached 90% of the video.
Play Rate
Page loads that became genuine plays.
Unmute Rate
Muted starts that turned the sound on.
Engagement Rate
Watch time over plays times duration.
Revenue per Play
What one play is worth in dollars.
Conversion Rate
Plays that ended in a sale.
The whole player, on every plan
Questions about Metrics Catalogue
What is Hook Rate?
The share of plays still watching past 5 seconds. It tells you whether the opening holds.
What is Hold Rate?
The share of plays that reached the midpoint of the video. It tells you whether viewers get to the pitch.
What does each metric card show?
The current value, a versus-last-period delta and a sparkline, per video and across the workspace, with the formula printed on the card. Delivery metrics are included.
Can I define my own metrics?
Yes. Define a metric from any event, element, link or time window, then reuse it as a split-test goal.
Which revenue metrics are there?
Revenue per Play, what one play is worth in dollars, and Conversion Rate, the plays that ended in a sale.